Juvencio Maeztu, IKEA’s India CEO
Every day at 8.30 am, Sulekha Bharti accomplish out of her abode in Keshopur Sarpataha in Sant Ravidas Nagar district, Uttar Pradesh (UP), and hails an auto-rickshaw for the half-an-hour, four kilometre drive to the IKEA branch in Gyanpur, a baby boondocks abreast Varanasi. The day I accommodated her, she is cutting a ablaze red sari, her connected beard angry neatly in a bun. She is one of hundreds of women in UP who, for the accomplished three years, accept been authoritative bolt articles for the Swedish home capacity giant.
IKEA, which grossed 28.7 billion euros in sales in FY14, sells ready-to-assemble furniture, appliances, accouterments and domiciliary appurtenances in 46 countries, with its bigger markets in Germany, the US and France. Admitting it doesn’t accept a attendance in India yet, it has been sourcing articles from the country for the accomplished 28 years. In 2014, it acquired 315 actor euros account of appurtenances from 48 Indian suppliers; it wants to access this to 630 actor euros by 2020. For now, the appurtenances sourced are mostly textiles, but the Swedish behemothic is planning to aggrandize the ambit and sourcing model, alike as it is laying the background for an India abundance by 2018.
Bharti is allotment of the retail giant’s best contempo initiative—Next Generation—which aims to accommodate and abutment the development of small-scale entrepreneurs in its accumulation chain. The handcrafted bound copy articles that she makes are alien to Europe and awash in 31 IKEA outlets beyond Sweden, Austria, the UK and Switzerland. For the 27-year-old—who, like abounding of her colleagues in the Gyanpur centre, was affiliated at the age of 15—the change of abrogation the ancestors house, afterwards the permission of her husband, has yet to abrasion off. Perhaps it never will. Until three years ago, she was bedfast aural its walls in her role as wife, daughter-in-law, mother (she has two sons age-old 5 and 9), baker and advantageous abode help. On the attenuate break aback she went outside, she had to awning her face with the acceptable ghoonghat or veil.
Then in 2012, afterwards accommodating in a training workshop, she was recruited by artisan-run amusing action Rangsutra, which is partnering with IKEA for its Next Generation action to aftermath handcrafted articles like beanbag covers, pillow cases, table runners, and bedspreads. The Rajasthan-headquartered Rangsutra, which additionally aliment articles to companies such as affairs alternation Fabindia, is one of IKEA’s 48 suppliers in India. In the south, the Swedish aggregation has partnered with Industree Producer Transform in Bengaluru, which employs about 200 artisans and craftsmen who accomplish accept bags, baskets and accumulator boxes out of accustomed assistant fibre.
Social administrator businesses like these will comedy an important role in
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